21,000% growth
Expanded from 6 to 146 products in 8 Amazon marketplaces around the world
21,000% increase in top-line revenue quarterly growth over 4 years from <$10,000 to $1M-$10M
Enabled CEO to focus on brick and mortar retail expansion and product development
The Challenge.
A small Brand of hard good products - small as in a great idea and one product - hired The Amazone to grow their Amazon business from a one-man operation to a multi-million dollar revenue generator. Challenges included managing a complex international supply chain as product sales grew and waned in popularity (anyone need a fidget spinner?), managing Amazon’s take, and extremely stiff competition from knock-off competitors.
What The Brand Needed.
The Brand needed a partner that could take on the workload of scaling growth in Amazon while the Brand CEO focused on refining existing products, developing the next product lines, and managing expansion into brick and mortar stores.
The partner had to provide core services and be as nimble as this fast moving company, and be extremely responsive to accommodate everything from real-time troubleshooting to rapid launching of new listings, and other adjustments that couldn’t have been anticipated at the beginning of the partnership.
Turnkey Solution.
The AmaZone took the weight off the Brand by taking care of everything from:
rapid launching listings for 146 products in 42 product lines (modification of images, copywriting, incorporate into advertising, etc.)
advertising management to Client specifications on a keyword bid level
expansion to 8 marketplaces around the globe
SKU-level production and inventory forecasting throughout product life cycle
real-time troubleshooting (e.g., suppressed listings)
updating of the entire account as Amazon policies evolve
The AmaZone developed advanced inventory management capabilities and deep analytics to address emerging questions regarding business strategy.
Why It Worked.
Reason #1. Market responsiveness and product availability: The Brand is extremely responsive to changing market trends, addressing knock-off competitors and other challenges including expanding the product line to products not dependent on technology trends. Core management of product availability and meeting market needs is an essential building block to success.
Reason #2. Constant real-time management of product launches and issues: The AmaZone managed rapid new product launches and real-time issues. This responsiveness was key for the brand to grow revenue as Amazon and technology changed.
Reason #3. Management of complex supply chain: The AmaZone expanded custom SKU-level Amazon inventory forecasting to forecasting manufacturing orders. This included regularly taking into account inventory in local warehouses, Amazon warehouses, and sales rates to predict production for a 4-6 month horizon for products with volatile sales rates. This work was one of the many core services that were essential to managing real-time sales volatility including massive seasonal changes in growth.